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Director Casey Neistat uses Hollywood promotional budget to help Haiyan victims in Philippines

Thursday December 19, 2013 - 20:56 EDT

An American director has used the promotional budget for a Hollywood blockbuster to deliver aid to Typhoon Haiyan victims in the Philippines.

Casey Neistat was given $US25,000 by studio 20th Century Fox to make a promotional short film for Ben Stiller's The Secret Life of Walter Mitty.

He was contacted by the studio just days after Typhoon Haiyan, one of the strongest typhoons in history, devastated the Philippines, .

In a video posted on YouTube, Mr Neistat says the studio wanted to run a campaign under the concept 'live your dreams'.

"This is the actual response I sent to them: 'Here's my concept - give me the budget, I'll go to the Philippines and spend every penny helping people in need'," he said.

Mr Neistat says the studio and the film's producers agreed.

20th Century Fox gave Casey Neistat money to promote the movie I made, and this is what he did with it. Amazing.

- Ben Stiller (@RedHourBen) December 16, 2013

He and his crew travelled to Cebu in the Philippines, where they purchased relief supplies for those affected.

They then travelled to Tacloban, the area worst affected by the disaster, with two coaches filled with supplies.

Mr Neistat says they distributed more than 10,000 meals, tools to 35 villages and basic medicine to local organisations.

"I don't think we've brought enough food," he said.

The video has won praise on social media, including support from the film's writer and star Ben Stiller, who described it as 'amazing'.


© ABC 2013

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