Bundaberg Molasses is shipping in extra supply from North Queensland to replenish local stocks and make sure customers like cattle producers don't run out.
The rural industry is stocking up on molasses, used as a cost-effective and nutritional stockfeed, particularly in dry times.
Flood damage at the Bundaberg port meant molasses had to be trucked rather than shipped out, and operators wound back production to save on high freight costs.
General manger of refinery operations and sales, Guy Basile, says extra molasses is shipped in every year, but the lower local supply has almost doubled the regular order to four shipments.
He says one of the main drivers is keeping up product to rural customers.
"Currently, the weather is dry out there and has been drying up. Currently, the market's been pretty stable. We haven't seen any big influx. That's most probably one of the reasons we're very keen to try to get four shipments down before next season, just to ensure there is supply there if it is needed."
Bundaberg cattle producer Paul Forman is glad the extra molasses is on its way ahead of what he's predicting to be a busy period.
He's getting ready to order his next batch of molasses licks to keep his cattle's health up through the dry weather.
"I think now is the time you will see a massive increase in people wanting molasses.
"I think it's one of the only things on the coast here that keeps your cattle cycling and keeps your cattle going, and probably the most cost-effective."
© ABC 2013
13:25 EDT After a fairly cloudy morning, Sydney's skies are clearing nicely for a starry but cool night for Carols at the Domain.