One of Bundaberg's best known businesses, Bundaberg Rum, has donated $250,000 to help reboot tourism in the flood-ravaged southern Queensland city.
Bundaberg Rum says it is important the corporate sector pitches in to help with the flood recovery and is encouraging other big businesses to do the same.
The Member for Hinkler, Paul Neville, says corporate businesses need to step up after natural disasters.
"After you've had a bad flood, there's a reluctance for a few months for tourists to want to go to that area," he said.
"Bundaberg's [a] very resilient place and it's back on its feet and what the company wants to do is boost things like the motels, the restaurants, the caravan parks the petrol stations and give tourism a kickstart.
He says the move is a good precedent.
"They're a big corporate citizen in Bundaberg - they're showing the way," he said.
"I'm sure other major companies that are based here will possibly take the lead and do something similar.
"It's a precedent to tell people we're resilient, we're coming out of this flood, we're inviting people back to the community and we're going to boost the economy of the town."
© ABC 2013
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