Fairfax Media Network

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Advertise with Us

Weatherzone.com.au is a product of The Weather Company and is Australia's leading commercial source of weather on the Internet.

Weatherzone.com.au, provides all the weather information you will ever need, from detailed 7-day forecasts, extensive radars, satellites, expert commentary, specialised weather sections and much more.

Weatherzone.com.au delivers comprehensive weather information across all of Australia:

  • Averaging 20 million page views per month
  • 1.2 million unique users per month
  • ranks among the top 10 of all Australian News and Media web sites (Hitwise)
  • the number one commercial weather site (Hitwise)
  • the number two Australian weather site (Hitwise)
  • the leading provider of weather products for Internet services and mobile

Users regard the detail, credibility and accuracy of information the main features that distinguish Weatherzone apart from all other weather sites. (AC Nielsen October 2005)

Weatherzone Profile

Our user profile is concentrated around males 30-64 years.

  • 78% are male
  • 22% are female
  • 43% are aged 30-44
  • 39% are aged 45-64
  • 88% have shopped online in the last year
  • 76% visit Weatherzone at least a few times a week
  • 45% visit Weatherzone at least daily

Weatherzone Users

Weatherzone.com.au delivers an engaged and loyal audience that can be targeted at the local level.

Who is our audience?

  • Outdoor Enthusiasts
  • Boaters & Marine Enthusiasts
  • Agriculture Professionals
  • Contruction/Engineers
  • Finanace
  • Aviation
  • Mining
  • Energy
  • Meteorologists / Weather Enthusiasts
  • Fed, State & Local Govt.
  • Consumers

Weatherzone Targeting

We deliver highly valued advertising opportunities to reach this audience.

  • Geo target your customers from State down to postcode level
  • Homepage high impact advertising
  • Event triggered targeting (weather conditions, forecasts etc)
  • Time of day targeting
  • Weather News

We welcome your enquiries about advertising on weatherzone.com.au.

Scott Kirkland

Digital Specialist
Web: http://www.adcentre.com.au/fairfax-digital-network.aspx

Display Your Local Weather

Weather News

Wet weather sees water allocations increase but waterlogging also on the rise

18:18 EST

South Australian River Murray irrigators have seen their second water allocation increase within a month.

Cut-off low on the cards for east coast

17:39 EST

Southeastern Australia is in for a wooly few days next week as forecast models begin to jump on the cut-off low bandwagon.

Tasmania weather: Hydro report finds cloud seeding had no effect on Derwent Valley flooding

17:29 EST

A report by Hydro Tasmania has found a cloud seeding operation carried out in June did not increase rainfall in the hours before major flooding.